Intent & Install Base Programs
While having conversations with tech decision makers, we get to understand their technology challenges, their projects, how they like to learn and what content would help inform both their personal development and company technology purchase decisions. Double up the phone conversations with content preferences and digital behaviour, we tend to hit the nail on the head when it comes to prospect intent and subsequently interest levels too.
of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success.
Intent-based marketing is directing marketing campaigns at people whose online behavior shows purchase intentions. B2B intent data shows you the products or services that your target audience is researching online. Intent-based marketing helps with making campaign decisions and making marketing more effective.